Informational
AwarenessThe searcher wants to understand, learn, settle a doubt. They are not buying yet, but this is where you earn their trust.
how to choose a plumber · insulation guide
●●●●●
Free tool · Keyword research
Find the keywords that send your leads soaring
Not all keywords are equal: some attract curious visitors, others attract customers ready to buy. Our tool generates your keyword ideas, sorts them by search intent and funnel stage, and highlights the ones that truly convert. Build your content plan in a few minutes.
The keyword workshop
Generate your keywords, spot the ones that convert
Enter your business: the tool suggests ideas sorted by intent and funnel stage, then you build your priority content plan.
Examples:
Enter your business and run the generator to discover your keyword ideas, sorted by conversion intent.
Ideas generated locally, to be refined for your market. Your plan is saved in this browser only.
Search trend
Relative interest over the last 12 months, source Google Trends, base 100
Loading the trend…
Trends shows relative popularity, not exact volume. For real monthly search volumes, competition and the priority of each keyword, we deliver them in your free audit.
The key to everything
Search intent, not just volume
Behind every query lies an intent. Understanding it means knowing which keywords pay off.
Commercial
ComparisonThey compare, read reviews, weigh their options. They are warm: your content must reassure them and put you in front.
best invoicing software · comparison
●●●●●
Transactional
DecisionThey want to act: request a quote, buy, book. These are your most profitable keywords.
plumber quote · book a personal trainer
●●●●●
Local
DecisionThey are looking for a provider near them, ready to get in touch. Decisive for any local business.
plumber London · near me
●●●●●
Navigational
LoyaltyThey are looking for a specific brand or site. Useful to protect your reputation, less so to win new business.
your company name · login
●●●●●
The conversion funnel
Keywords for every stage of the journey
You attract, you convince, you convert. A good keyword plan covers all three, starting with the ones that pay off.
TOFU
Awareness
Attract
You reach a broad audience that has a problem but does not know you yet. Educational content, guides, answers to questions. Volume is high, conversion distant but real if you plant seeds early.
MOFU
Comparison
Convince
The searcher is weighing up solutions. Comparisons, reviews, offer pages, proof and figures. This is the tier where you turn interest into a preference for you.
BOFU
Decision
Convert
The query signals immediate buying intent. Service pages, quotes, pricing, contact. Less volume, but the highest conversion rate: these are the keywords that pay the bills.
Our conviction
Volume does not pay the bills, intent does
Most keyword research stops at search volume. That is a costly mistake: a keyword that brings in a thousand curious visitors with no project is worth less than a phrase that brings ten people ready to request a quote. At TroisSix, we choose keywords by their ability to generate revenue, not just visits.
That is why our tool sorts every idea by intent and by funnel stage. You spot Decision-stage queries at a glance, the ones that convert, and you build a plan that attacks the bottom of the funnel first. This logic drives our whole approach to organic search.
Then it comes down to validating real volumes, judging the competition and turning these keywords into content that ranks and sells. That is the heart of our work, and our clients' measurable results show what it delivers. To find out what it costs, everything is on our page about the cost of SEO. Once your content is live, our SEO page analyser checks that it targets the right keywords.
Your questions answered
FAQ: keyword research
What is keyword research?
It is the work of identifying the queries your potential customers type into Google, then sorting them by intent, volume and conversion potential. Good keyword research does not just chase traffic: it targets the queries that bring quote requests and sales.
Why does search intent matter more than volume?
A high-volume but purely informational keyword attracts curious visitors who will never get in touch. A lower-volume but transactional keyword ("quote", "pricing", "near me") attracts people ready to buy. A thousand visitors with no intent are worth less than a hundred visitors ready to act. That is why our tool sorts every idea by intent and by conversion potential.
How do you choose keywords that convert?
Prioritise the Decision-stage queries (transactional and local): they are the ones that generate leads. Then build Comparison content to capture those still hesitating, and Awareness content to feed the top of the funnel. The ideal is a mix that covers the whole journey, but starting with the keywords closest to purchase.
Should you target high-volume keywords?
Not as a priority. High volumes are often very competitive and poorly qualified. For a small or mid-sized business, the long tail (precise 3 to 6 word phrases) is more accessible, cheaper to work on and converts far better. Better to rank first on ten targeted queries than be invisible on one generic one.
How many keywords should you target to start?
It is better to start small and precise: around ten priority keywords, most of them with strong conversion intent, each tied to a dedicated page. You then broaden out gradually. A tight, well-executed plan always beats a list of a hundred keywords you never work on.
Does this tool replace hands-on SEO support?
It gives you a solid base and a conversion-focused idea plan, for free. But validating real volumes, judging the competition, prioritising and turning these keywords into content that ranks takes experience. Our free audit takes over: we refine your list and map out the roadmap to make it pay.
Your keyword list deserves a real strategy
We validate your priority keywords, analyse the competition and map out the content plan that turns these queries into quote requests, with no strings attached