Organic traffic
The number of visitors coming from Google without advertising, measured with Search Console and Analytics, excluding paid and branded traffic.
Case studies · Real numbers
SEO case studies with real numbers
Organic traffic, Google rankings, quote requests and return on investment: here's what well-run organic search delivers, industry by industry. Concrete examples rather than promises, driven by a two-founder team hands-on with every project. Curious about your potential? Start with our free SEO audit.
×6
average organic traffic gained
#1
Google Local Pack on the target query
+12
leads or quotes per month on average
×5
return on investment observed
Representative averages across the projects shown below. Anonymised examples inspired by real cases; performance varies by industry, competition and starting point.
Measurement method
How to read these SEO results
Concrete, verifiable metrics tied to revenue, not just visibility figures
Google rankings
Tracking of strategic keywords and the Local Pack: how many queries rank on page 1, in the top 3 and in first position.
Leads and revenue
Quote requests, direct bookings and sales attributed to organic search, not just visibility figures.
Timeline and starting point
Every result is dated: most are observed within 4 to 8 months, depending on the site's initial state and how competitive the sector is.
8 industries, 8 trajectories
Our SEO case studies by industry
From the tradesperson to the wine estate, the same thread: turning visibility into customers
Trades / construction
6 months
Plumber and heating engineer
A near-invisible brochure site, dependent on word of mouth and a few one-off paid ads.
- 60 → 480 / month · organic traffic
- #1 for 'plumber + city' · Google ranking
- 12 quote requests / month · leads
- ×5 · return on investment
Main lever: Local SEO, Google Business Profile and pages per service area
Local retail
5 months
City-centre home decor shop
A lovely physical shop but no online visibility to attract new local customers.
- 90 → 610 / month · organic traffic
- Local Pack #1 · Google Maps
- +35% in-store visits · footfall
- +22% revenue · shop
Main lever: Local SEO, customer reviews and business profile optimisation
E-commerce
7 months
Online accessories store
A wide catalogue but unoptimised product pages and traffic 90% reliant on advertising.
- 1,200 → 9,400 / month · organic traffic
- 60+ pages on page 1 · Google rankings
- +540% organic orders · sales
- ×6 · SEO channel ROI
Main lever: Product page optimisation, category pages and internal linking
Hospitality / rentals
6 months
Independent boutique holiday rental
Bookings captured almost entirely by platforms, with heavy commissions.
- 70 → 540 / month · organic traffic
- #1 for 'holiday rental + region' · Google ranking
- 18 direct enquiries / month · bookings
- −60% commissions paid · margin
Main lever: Optimised direct-booking site and content around local activities
B2B / services
8 months
B2B consulting firm
Acquisition resting on networking and a high cost per lead through Google Ads.
- 150 → 1,350 / month · organic traffic
- top 3 on 8 key queries · Google rankings
- 9 qualified leads / month · prospects
- acquisition cost ÷ 3 · vs advertising
Main lever: Expert content, service pages and domain authority (link building)
Winery
6 months
Family-run wine estate
Sales dependent on merchants and wine shops, thin margins and few direct sales.
- 50 → 430 / month · organic traffic
- #1 for 'estate + appellation' · Google ranking
- +40% direct sales · shop & cellar door
- margin preserved · selling without a middleman
Main lever: Online shop, cuvée pages and wine-tourism local SEO
Restaurant
4 months
Regional cuisine restaurant
A genuine local reputation but a quiet midweek diary and a weak presence on Google.
- 80 → 690 / month · organic traffic
- Local Pack #1 · 'restaurant + city'
- +45% online bookings · covers
- +18% occupancy rate · midweek
Main lever: Google Business Profile, reviews and a menu optimised for local search
Professional services
5 months
Law firm
Visibility limited to directories, with no owned acquisition channel and no control of the message.
- 60 → 520 / month · organic traffic
- top 3 on 'lawyer + practice + city' · Google rankings
- 14 enquiries / month · leads
- full diary · new cases
Main lever: Practice-area expertise pages and local SEO
Anonymised examples inspired by projects run by TroisSix. No result is guaranteed: performance depends on the industry, the competition and the starting point.
The common thread
What turns visibility into customers
Behind each of these results, the same method: a starting audit to target the right efforts, solid technical optimisation, useful content aligned with search intent, and authority built over time. It's this rigour, more than luck, that explains the curves. Discover our full approach to organic search.
We measure what really counts: not vanity metrics, but quote requests, bookings and sales. How long it takes depends on your industry, which we explain in detail on our dedicated page about SEO timelines.
Want to know what organic search could deliver in your case? See our transparent pricing or start straight away with a free audit, no strings attached. And if you're wondering which route to take, compare the options in our guide on freelance, training or an SEO agency.
We answer
FAQ: case studies and SEO results
Are these SEO results guaranteed?
No, and no one can seriously guarantee them. SEO depends on your market, the competition and your starting point. These anonymised examples show what's achievable with a rigorous method, not a promised number.
Over what period are these results measured?
Most of the cases shown span 4 to 8 months of work. The first signals often appear within 4 to 8 weeks, then the results consolidate over time.
How do you measure traffic and return on investment?
Organic traffic is tracked with Google Search Console and Analytics, excluding advertising and branded queries. Return on investment compares the leads, bookings or sales attributed to organic search against the budget invested.
Can my industry get these kinds of results?
In most cases, yes: the method adapts to trades, retail, e-commerce, tourism, professional services and B2B. The free audit estimates your real potential before any commitment.
Can I have real client references?
Yes, during a call we can share concrete references. The cases are anonymised here out of respect for our clients' confidentiality.
How soon will I see my first results?
Expect 4 to 8 weeks for the first signals and 3 to 6 months for clear effects. The timeline depends on your site's condition and the competition; we cover this in detail on our dedicated page about SEO timelines.
What if the next case study were yours
We analyse your site and your market, then hand you the priority levers to win organic traffic, rankings and customers, no strings attached