Pinpoint targeting
Age, area, interests, audiences similar to your customers: your ads only appear in front of your ideal prospects.
Meta Ads · Facebook & Instagram · Aix-en-Provence
Meta Ads campaigns that generate leads
Your future customers spend hours on Facebook and Instagram. Our Meta Ads agency places your ads in front of the right audiences, captures their details with instant lead forms and turns scrolling into contact requests, at a controlled cost per lead.
The created-demand lever
Advertising that goes and finds your customers
Where Google captures demand that is already expressed, Meta Ads creates the desire. Your ads appear in the Facebook and Instagram feed, in stories and reels, in front of audiences chosen to the millimetre: interests, behaviour, resemblance to your best customers. One instant form, and the prospect leaves you their details without leaving the app. It is the fastest way to fill your calendar with qualified appointments.
Friction-free leads
Instant forms capture the contact directly within Facebook and Instagram, with no page to load. More leads, fewer drop-offs.
Controlled cost per lead
You set a cap, we optimise every pound. The budget concentrates on the audiences and creatives that bring in the most contacts.
Every lever
Every lever in the service of the lead
Instant forms, lookalike audiences, retargeting or video creative: we activate the right lever for every goal
Instant lead forms
The prospect leaves their details in two clicks, without leaving Facebook or Instagram. The go-to format for generating leads in volume at low cost.
Facebook, Instagram, Reels
Feed, stories, reels, Messenger: we serve your ads across every Meta placement and let the algorithm concentrate the budget where it converts.
Lookalike audiences
We build audiences that resemble your best customers from your own data. Meta finds the prospects closest to your ideal target.
Retargeting
We re-target your website visitors and the people who interacted with your posts. A focused follow-up that turns lukewarm interest into a contact.
Creative that grabs attention
Visuals and videos designed to stop the thumb and make people want to click. We test several hooks to find the one that sends your leads soaring.
Tracking & attribution
Meta pixel and Conversions API installed: every lead is linked to its campaign. We measure the cost per contact and optimise to bring it down.
Our method
From scroll to qualified appointment
Six steps to turn your Meta Ads budget into leads, with one clear goal: the best cost per contact
Audit & goals
We analyse your market, your competitors and your offer, then set measurable goals: lead volume, cost per lead and expected quality.
Audience strategy
We define your targets, build lookalike audiences of your best customers and retargeting audiences to reach only the right profiles.
Creative & messaging
We produce visuals and videos that stop the scroll, with tested hooks and forms optimised to maximise the contact rate.
Delivery & optimisation
We launch campaigns, manage bids and continuously test audiences and creatives to concentrate the budget on what generates leads.
Tracking & lead quality
We set up conversion tracking, measure the cost per lead and refine targeting to improve the quality of contacts, not just the volume.
Synergy with Google Ads
We cross-reference Meta Ads and Google Ads: the demand created on social feeds the brand searches we then capture at the bottom of the funnel.
Two networks, one funnel
Meta creates demand, Google captures it
The best acquisition strategy combines the two networks. Meta Ads plants your offer in the mind of an audience that was not yet looking for you and generates leads at the top of the funnel, while Google Ads captures the hot intent when those same prospects take action. We share data between the two platforms to invest where every pound brings in the most contacts.
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Lead volume
Meta Ads fills the top of the funnel with low-cost contacts.
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Intent captured
Google Ads picks up the brand searches created by your social ads.
Meta Ads performance
Leads
312
▲ 58%
Cost / lead
€7
▼ 31%
Contact rate
9.4%
▲ 2.1
Leads / budget
Last 6 months
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lead form · lookalike audience
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site retargeting
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reels · awareness
Frequently asked questions
Everything you need to know about Meta Ads
What is Meta Ads?
Meta Ads is Meta's advertising network: Facebook, Instagram, Messenger and the Audience Network. It lets you serve targeted ads to very precise audiences, chosen by their interests, their behaviour and their resemblance to your best customers. One of the most effective levers for generating contact requests at a controlled cost.
Is Meta Ads suitable for generating leads?
Yes, particularly for services, trades, real estate, training or local B2B. Facebook and Instagram instant lead forms capture the request without the prospect leaving the app: more leads, less friction. We tailor the setup to your sector and your area.
What budget should I plan for Facebook and Instagram?
Your budget depends on your sector, your area and your lead goals. We start with a controlled media budget, adjusted based on the cost per lead observed, on top of which come our management fees. Everything is transparent and without a long-term commitment.
What is the difference between Meta Ads and Google Ads?
Google Ads captures existing demand; Meta Ads creates demand by appearing in the feed of people who were not yet looking for you. The two are complementary: Meta feeds the top of the funnel and generates leads, Google captures hot intent at the bottom of the funnel.
How do you track profitability?
We install the Meta pixel and the Conversions API, then link every lead to its campaign. A clear monthly report shows the number of leads, the cost per lead and, where possible, the sales generated. We optimise continuously to drive down the cost per contact.
Ready to generate leads
Fill your calendar with appointments
We study your market, identify the audiences to capture and hand you a costed Meta Ads action plan, with no commitment.