The checklist to run when launching a website
Putting a site online means firing dozens of settings all at once. One forgotten detail and the launch falls flat: site invisible on Google, silent form, missing legal page. Here is the complete checklist to launch without leaving anything to chance. Building your site? Discover our SEO-optimised web design.
Launch day
Why a go-live is prepared like a launch
On go-live day, everything fires at once: hosting, the domain name, redirects, indexing, forms and tracking. A single misconfigured part and the whole launch drifts off course, sometimes with no visible sign on screen.
The most common example: the site is beautiful, live, working... but stays blocked from indexing by a setting inherited from staging. The result, a website that does not show on Google for weeks, until the error is spotted.
A methodical checklist eliminates this risk. It breaks the launch into concrete checks, ordered by priority, so nothing essential slips through the net. It is also the ideal moment to lock down technical SEO from the very first hour.
The complete checklist
36 checks to tick off before and after going live
Eight families of checks, from technical to compliance. Tick every point: launch is cleared once all critical items are green.
36 checks, one for each of TroisSix, so nothing slips through the cracks at launch
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After liftoff
A successful launch is a launchpad, not a finish line
Ticking every point on this checklist guarantees a go-live with no blocking errors. But a clean site at launch is not yet a visible site: Google needs time to crawl, index and evaluate your pages before ranking them.
The weeks that follow are where it all plays out: monitoring indexing, fixing the last anomalies, then working on content, internal linking and authority. A fast site also helps convert: we know a slow website loses customers, even when well launched.
At TroisSix, we treat every go-live as a documented QA pass, then support the climb in visibility. The launch is not an end: it is the first stage of the rocket. If you are rebuilding an existing site, also plan ahead for a redesign without losing your rankings.
We answer
FAQ: launching and going live with a website
Why follow a checklist before launching a site?
A go-live involves dozens of technical, SEO and legal settings. A checklist ensures no decisive detail is forgotten: a noindex left in by mistake, a form that sends nothing or missing legal notices can wreck the launch. The checklist turns a stressful moment into a controlled process.
What is the most common launch mistake?
Forgetting to remove the indexing block inherited from staging. During development, the site is deliberately hidden from Google. If the noindex tag or the restrictive robots.txt is not lifted at go-live, the site stays invisible on Google for weeks, with no visible sign on the visitor's side.
Should SEO be checked from launch?
Yes. Title tags, meta descriptions, heading structure and structured data must be in place from day one. Putting SEO off until later wastes the first weeks of indexing, precisely those when Google discovers and evaluates your new site.
What should be checked right after going live?
In the hours that follow: test every form in real conditions, check indexing and errors in Search Console, verify the 301 redirects, the mobile display and the SSL certificate. This post-launch check catches invisible anomalies before they weigh on traffic.
Is a checklist enough to rank well on Google?
The checklist ensures a clean launch with no blocking errors: that is essential, but it is only a starting point. Gaining lasting rankings then requires a real strategy of content, internal linking and authority. A successful launch is the ramp, not the destination.
Can you check my site before going live?
Yes. Our free audit puts your site through more than 60 technical and SEO points, whether it is already live or about to be. You leave with the precise list of fixes to make before launch, ranked by priority.
We check your site before it goes live
Our free audit puts your site through more than 60 technical and SEO points and hands you the list of fixes to make before launch, ranked by priority