We build concierge websites designed for organic search, with no permanent ad budget. One goal: that your concierge service ranks at the top when an owner searches for "Airbnb concierge near me", and that they entrust their property to you rather than a competitor.
Mockup within 7 days · no commitment · reply within 24h
In brief
We design concierge websites that appear at the top of Google and turn owner searches into management mandates. A page per service, a page per town you cover, an aligned Google Business Profile and a fast site on mobile. The mockup is free, and the first contacts usually arrive within 2 to 3 months.
Written by Thibault Touzet, SEO consultant and co-founder of TroisSix. 22 years ranking tourism operators and small businesses, 160 sites rebuilt. Verifiable profile on LinkedIn.
The real problem
Word of mouth and referrals fill part of your portfolio, that is true. But what happens when an owner decides to delegate their let and types "Airbnb concierge" followed by their town? If they do not find you, they contact the first concierge shown. And that concierge, today, is rarely yours.
Most management mandates are now decided by a local search on Google, not by an advert in a magazine. According to Google, 76% of people who run a local search on mobile contact a business within the following 24 hours. If your concierge service does not appear at the precise moment of that search, the mandate goes to a better-ranked competitor, not necessarily a better manager.
A showcase site put up just "to exist" is no longer enough. Without a page dedicated to each service, without an optimised Google Business Profile and without content built for the owners in the towns you cover, your site stays invisible where it all plays out. That is exactly the gap we come to fill.
One page, one intent
An owner does not search for "concierge" at random. They search to solve a precise need. We build a page per intent to capture each of these searches
This is the top query from an owner who wants to delegate without a worry. A page dedicated to full management, reassuring on oversight and transparency, turns that intent into a signed mandate.
Target queries: Airbnb concierge + town, short-let management
Photos, title, price, multi-platform calendar: the owner is looking for a professional who will do better than they can. We build a page that proves your added value for their property's visibility.
Target queries: Airbnb listing optimisation, short-let go-live
The welcome is the promise of a hassle-free let for the absent owner. A page dedicated to guest arrivals and departures answers their number-one fear: managing from a distance.
Target queries: check-in check-out, guest welcome
Cleaning quality makes or breaks a guest review. We position this service as a hotel standard, a concrete argument that weighs in the owner's choice.
Target queries: holiday let cleaning, hotel linen
The owner wants one thing: to earn more than by managing alone. A page explaining how you steer prices and occupancy speaks directly to their primary motivation.
Target queries: short-let revenue optimisation, dynamic pricing
Small repairs, property checks, regular reporting: this is what sets a serious concierge apart. A page dedicated to oversight reassures on the rigour and traceability of your management.
Target queries: turnkey Airbnb management, let oversight
What really changes
| Criterion | Ordinary showcase site | Optimised concierge site |
|---|---|---|
| Ranking on "concierge + your town" | Nowhere to be found beyond page 3 | First page targeted, page dedicated to the town |
| Content target | Mixes guests and owners | Every page speaks to the owner who delegates |
| Google Maps and Local Pack | Unoptimised profile, cut off from the site | Profile aligned with the local pages |
| Revenue estimate requests | No dedicated journey | Form and estimate on every page |
| Proof of results | Occupancy rates and reviews absent | Figures and testimonials brought forward |
| Content | One catch-all "services" page | A page per service and per town |
Methodology: this comparison draws on our experience of 160 site rebuilds and on the tourism and short-let operators we follow. The gaps described reflect the differences observed between a generic showcase site and one structured by search intent and by service area.
How we do it
You approve at every step. The mockup is free, and you only pay once the direction is confirmed
We analyse your current visibility, your local concierge competitors and the queries actually typed by owners in your area. You receive a mockup of your future site, with no commitment, to validate the direction before any payment.
We build a page per service and per town you cover, written to speak to the owner, not the guest. Each page answers a precise delegation intent, never a diluted "our services" page.
A fast site, readable on mobile, with a revenue estimate form and a contact option on every screen. We align your Google Business Profile with the site to carry weight in the Google Maps Local Pack.
We track your rankings, your estimate requests and your signed mandates, then adjust the content across the tourist seasons. The first contacts usually arrive within 2 to 3 months, then the positions consolidate.
What you get
Your questions answered
The budget depends on the number of services and towns to cover. A concierge site optimised for local SEO sits between the simple showcase site and the multi-page site with a content strategy. We price every project after the free mockup, with no commitment, so you know exactly what you are funding and the return to expect in owner mandates.
Allow 2 to 3 months for the first incoming contacts and 4 to 6 months for solid positions on your main queries. The Google Business Profile and the Google Maps Local Pack can rise faster. The timeline depends on how competitive your tourist area is and the starting state of your online presence.
By writing every page for the owner's intent, not the holidaymaker's. An owner wants to delegate, secure their revenue and save time. We structure the content around these motivations and target queries like "Airbnb concierge + town" or "delegate short-let management", where your future clients are.
Yes, as soon as you work across several towns or resorts. A page per town, with its own non-duplicated content, lets you rank on "concierge + each town" without cannibalising yourself. That is the difference between a concierge service visible across its whole tourist area and one stuck on its home town alone.
Yes, and it is an excellent lead magnet. A revenue estimate calculator gives the owner an immediate reason to leave their details, while demonstrating your expertise. We design this kind of tool with conversion in mind, built into the site journey.
An SEO consultant at the agency, not software left to its own devices. We know the vocabulary of short-let management and the motivations of owners. You review and approve every text. The goal is a site indistinguishable from one written bespoke by a sector expert, because that is exactly what it is.
Go further
We analyse your visibility, your competing concierge services and your services, then show you what your optimised site would look like. Free, no commitment
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