We build roofing websites designed for organic search, with no permanent ad budget. One goal: that your company ranks at the top when a homeowner searches for "roofer near me" or "roof leak emergency", and that they call you rather than a competitor.
Mockup within 7 days · no commitment · reply within 24h
In brief
We design roofer websites that appear at the top of Google and turn local searches into quote requests and emergency calls. A page per service, a page per town you cover, an aligned Google Business Profile and a fast site on mobile. The mockup is free, and the first contacts usually arrive within 2 to 3 months.
Written by Thibault Touzet, SEO consultant and co-founder of TroisSix. 22 years ranking tradespeople and small businesses, 160 sites rebuilt. Verifiable profile on LinkedIn.
The real problem
Word of mouth fills part of your schedule, that is true. But what happens when a homeowner discovers a leak on a Sunday evening and types "emergency roofer" into their phone? If they do not find you, they call the first name shown. And that name, today, is rarely yours.
Most roofing jobs are now decided by a local search on Google, not in the phone book. According to Google, 76% of people who run a local search on mobile contact a business within the following 24 hours. If your company does not appear at the precise moment of that search, the job goes to a better-ranked competitor, not necessarily a better roofer.
A showcase site put up just "to exist" is no longer enough. Without a page dedicated to each service, without an optimised Google Business Profile and without content built for the towns you cover, your site stays invisible where it all plays out. That is exactly the gap we come to fill.
One page, one intent
A homeowner does not search for "roofer". They search for a precise problem to fix. We build a page per intent to capture each of these searches
The most profitable search in your trade happens in a panic, often on a rainy evening, from a phone. A page dedicated to emergencies, with a visible click-to-call and a clear service area, captures that call ahead of your competitors.
Target queries: roof leak emergency, emergency roofer
The big job that weighs on turnover. We build a page that reassures on materials, guarantees and grants, then turns the search into a costed quote request.
Target queries: roof replacement, full re-roofing
Slipped tiles, damaged ridge, failing flashing: so many precise queries. Every problem addressed becomes a page that answers the exact homeowner intent and prompts them to get in touch.
Target queries: roof repair, cracked tile
Renovation crosses energy performance and grants. We write content that links roofing, insulation and property value, an angle generic roofer sites never exploit.
Target queries: roof renovation, insulation, moss removal
Between the pure emergency and the planned job, troubleshooting captures a clientele that is in a hurry but level-headed. A dedicated page frames the call-out, the timing and the area covered to trigger the call.
Target queries: roof troubleshooting, roof tarping
The recurring contract that smooths your activity out of season. We position maintenance as an annual appointment, with a page built to generate regular enquiries and build loyalty.
Target queries: roof maintenance, cleaning, moss removal
What really changes
| Criterion | Ordinary showcase site | Optimised roofer site |
|---|---|---|
| Ranking on "roofer + your town" | Nowhere to be found beyond page 3 | First page targeted, page dedicated to the town |
| Roof leak emergencies | No page for this intent | Emergency page with click-to-call |
| Google Maps and Local Pack | Unoptimised profile, cut off from the site | Profile aligned with the local pages |
| Quote requests | Rare, a form hidden at the bottom | Form and call on every page |
| Speed on mobile | Often slow, visitors lost | Loads in under 2.5s, zero friction |
| Content | One catch-all "services" page | A page per service and per town |
Methodology: this comparison draws on our experience of 160 site rebuilds and on the tradespeople in the building sector we follow. The gaps described reflect the differences observed between a generic showcase site and one structured by search intent and by service area.
How we do it
You approve at every step. The mockup is free, and you only pay once the direction is confirmed
We analyse your current visibility, your local competitors and the queries actually typed in your area. You receive a mockup of your future site, with no commitment, to validate the direction before any payment.
We build a page per service and per town you cover, written by an SEO consultant who knows the vocabulary of the building trade. Each page answers a precise search intent, never a catch-all "services" page.
A fast site, readable on mobile, with a quote form and click-to-call on every screen. We align your Google Business Profile with the site pages to strengthen the Google Maps Local Pack.
We track your rankings, your calls and your quote requests, then adjust the content season after season. The first contacts usually arrive within 2 to 3 months, then the positions consolidate.
What you get
Your questions answered
The budget depends on the number of services and towns to cover. A roofer site optimised for local SEO generally sits between the simple showcase site and the multi-page site with a content strategy. We price every project after the free mockup, with no commitment, so you know exactly what you are funding and the return to expect in quote requests.
Allow 2 to 3 months for the first incoming contacts and 4 to 6 months for solid positions on your main queries. The Google Business Profile and the Google Maps Local Pack can rise faster. The timeline depends on how competitive your area is and the starting state of your online presence.
Yes, it is a pillar of the strategy. We optimise your Google Business Profile and align it with your site pages to strengthen your presence in the Local Pack, that block of three businesses shown at the top of the results with the map. That is where the majority of roofing calls are decided.
It is one of the best levers in your trade. We create a page dedicated to emergencies, with a call button permanently visible on mobile and an explicit service area. The homeowner who searches for "roof leak emergency" on a rainy evening has to find you and reach you in one tap, ahead of your competitors.
Yes, as soon as you work across several towns. A page per town, with its own non-duplicated content, lets you rank on "roofer + each town" without cannibalising yourself. That is the difference between a site that captures a whole service area and one stuck on its home town alone.
An SEO consultant at the agency, not software left to its own devices. We know the vocabulary of the building trade and the search intents of the roofing profession. You review and approve every text. The goal is a site indistinguishable from one written bespoke by a sector expert, because that is exactly what it is.
Go further
We analyse your visibility, your local competitors and your services, then show you what your optimised site would look like. Free, no commitment
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